Elliott's 489 Days with His New Quella Fixie
October 31st, 2017
October 31st, 2017
Anna is a jack-of-all-bikes, and has been riding and racing in a myriad of genres for over seven years; from World Cup level cross-country, to grass roots coaching kids on the road.
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Most of us that have owned a bike know the pain felt when some undeserving scumbag nicks it. It is inconvenient, expensive and annoying - really, really annoying. Elliot was sadly one of these rather annoyed victims of theft, so got himself a Quella and told us this:
"This is my bicycle, there are many like it, but this one is MINE" says Elliott, "This is a sentiment most cyclists are familiar with. Your bike is precious and personal, a friend as much as a possession. Like a lover, it might have 'issues'; a cranky personality, the occasional breakdown, and the ability to let you down from time to time but, together, you make a beautiful partnership without the complications of bad sex and arguments about who's turn it is to take the bins out" says Elliott. I couldn't agree more, my friend.
Elliott Jones, a 22 year old photographer and content manager at uber-cool website basementapproved.com, had owned his Quella Nero fixie for precisely 489 days. It had whizzed him across London from Tufnell Park to Shoreditch hundreds of times, always beating the traffic and the tube. Sure, it had thrown him a couple of punctures, one of them in pouring rain, and it lost its chain bouncing out of one of London's 'special' potholes when pushing hard off the lights but it was a good'un - extremely good looking, low maintenance, reliable and steady. It complimented his style and had never embarrassed him. So, when he emerged from the pub after a quick post-work sharpener, only to find what remained of his lock lying on the floor, he was very, very cheesed off. He had lost his loved-one to a thief. Luckily, Elliot is a resourceful fellow and a bloody good photographer and when he was told a couple of days later that his insurance wouldn't pay out because the bike hadn't been locked in his garage, he came up with a plan and called Quella. "What if I provide some great photos of your new Varsity range and we work together on some Fixie art prints for the website, could I have a deal on a bike?" Elliott asked. Luckilly for him, Quella agreed. A brand new chrome finished Varsity Imperial was dispatched and it was time to 'move on'. The old Nero had been great, but this was a big step up; it was a lighter chomoly frame, with sealed headset and bearings, all new graphics, vintage chain-set, track forks, and a very sexy saddle and bar tape combo to finish it.
"This bike really is the business," says Elliott, "I love riding it and the chrome frame gets comments every day. I am chuffed to be working with a brand like Quella on an ongoing basis, and, as well as the general photography, we are going to partner on some limited edition, 'fixie themed', urban art prints which is a really exciting project. Getting my bike nicked was a massive pain, but every cloud...'. Yes, Elliott, it seems your silver lining was chrome!
The full Varsity range is available on the Quella website now starting at £449. Some of Elliot's great photos and his limited edition prints will be available on-line in time for Christmas too.
It all sounds like a happy ending, but if you are the grubby 'tea-leaf' that nicked a Quella Nero from outside The Prince Arthur, be very careful you don't get spotted riding it around anywhere near Elliot Jones. I have met him, and although he might be an arty photographer type, he is a big lad who's definitely been around the block, and I wouldn't fancy your chances.
Elliot's work can be seen at www.quellabicycle.com and on his own website www.photojones.co.uk.